October 2010
This month Bank of America announced that they estimate a decrease in their debit processing revenue of $1.8 to $2.3 billion starting in the third quarter of 2011 due to reductions in fees resulting from the debit interchange reform bill passed into law earlier this year.
According to the Nilson Report, Bank of America handles approximately 25% of the credit card purchase transactions in the US. So if Bank of America is correct in estimating the actual reduction in their income resulting from this law, this means that merchants accepting debit cards from all processors should expect approximately $8 billion dollars in savings per year. That’s an enormous cost reduction that will go directly to the US business owner’s bottom line… or maybe not?
We hope Bank of America is correct that the Durbin amendment will have a significant impact to help small and medium businesses reduce their costs. But what’s likely to happen is that credit card processors will not pass along the entirety of these savings to their clients, reducing the bottom line impact to your business.
At Leap Payments we take a different approach. With our interchange plus pricing plans every reduction in the interchange rates that are set by the card associations and now mandated by legislation are directly and immediately passed along to our clients. You don’t have to call us for a rate review or ask for the reduction, your savings are delivered automatically.
We’re confident that no other credit card processing company is willing to offer this guarantee to their clients. That’s our commitment to your winery and to your success.